The project involved RAM ‘s participation in Interzum 2023, a biennial international trade fair in Cologne, Germany. As a worldwide reference for the furniture subcontracting industry, Interzum is an ideal showcase for the international presentation of new products and technologies dedicated to the sector. Thanks to the large number of visitors attending the 4-day fair, it is possible to receive immediate feedback and amplify the reach of new solutions by immediately initiating business negotiations.

The project was implemented thanks to European Funds from the Emilia-Romagna Region.

The objectives of the project were:

• The international presentation of new products and technologies;
• The spread and strengthening of our brand;
• The promotion of sales and business negotiations;
• The emergence of interviews with potential new sales associates for uncovered areas;
• The establishment of possible technical partnerships with companies producing complementary products.

This experience led to success in terms of the number of contacts acquired during the days of the fair and the preparation of the basis for negotiations that followed in the months after the event, some of which are still ongoing well over a year later! The project structured in this way also allowed us to make contact with potential partners with whom we probed the initiation of both commercial and technical collaborations.